About your sales operation
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Your Personalised Sales Cadence
Based on your numbers, here's what we recommend.
💡 Key insights for your business
DailyDial does this automatically
Stop calculating manually. DailyDial builds your daily call list every morning — prioritised by A, B, C — and auto-schedules the next follow-up when you log a call.
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How to Use This Sales Cadence Calculator
A sales cadence is simply a schedule for how often you contact each prospect or customer. Get it right and you stay top of mind without being annoying. Get it wrong and opportunities slip through the cracks.
What is an A-B-C priority system?
Priority A (Hot) — accounts actively in conversation, with a quote out, or showing strong buying signals. These need attention every 2–3 days. Missing a follow-up here is directly losing money.
Priority B (Warm) — interested prospects who aren't ready yet. Regular contact every 1–2 weeks keeps you front of mind for when their timing changes.
Priority C (Nurture) — early stage, low urgency, or past customers you want to stay in touch with. A monthly check-in is enough.
Why daily call targets matter
Most small business salespeople either call too many people inconsistently, or too few consistently. A daily target based on your actual capacity prevents both — you make sustainable progress every day without burning out or forgetting people.
How to improve your close rate
The single biggest lever on revenue isn't finding more leads — it's following up consistently with the ones you already have. Research shows that 80% of sales require 5+ contacts, but most salespeople give up after 2. A systematic cadence often doubles close rates without adding a single new prospect.
Want to automate your cadence? Try DailyDial free for 14 days — it builds your daily call list automatically and schedules follow-ups for you.