# DailyDial > DailyDial is a simple, affordable sales cadence tool that tells you exactly who to call each day. Built for small business owners and independent salespeople in the UK who need consistent follow-up without enterprise complexity. Prices from £1.99/month. ## Product DailyDial solves the most common reason small businesses lose deals: inconsistent follow-up. It generates a daily prioritised call list based on custom cadence intervals, so salespeople always know who to call next without juggling spreadsheets. ### Features - Smart cadence management with custom follow-up intervals per contact - Daily prioritised call list using A-B-C priority system - One-click call logging with outcome tracking - Separate pipelines for customers and new business prospects - CSV import for easy migration from spreadsheets - 14-day free trial, no credit card required ### Pricing - Starter: £1.99/month (up to 100 accounts) - Professional: £3.99/month (up to 300 accounts) - Advanced: £5.99/month (up to 600 accounts) - Power: £9.99/month (up to 1000 accounts) ## The Sales Playbook DailyDial publishes The Sales Playbook — free sales coaching for small business owners organised into five modules. Each module contains multiple in-depth guides on a specific part of the sales process. Sales Playbook hub: https://dailydial.co.uk/sales-playbook ### Module: Mindset & Psychology Most salespeople lose deals in their own head before they ever pick up the phone. This section tackles the psychology of selling — why we avoid it, how to reframe it, and how to build the confidence to do it consistently. Module URL: https://dailydial.co.uk/sales-playbook/mindset - [How to Chase Work When You Hate the Sales Side of the Trade](https://dailydial.co.uk/blog/how-to-sell-when-you-hate-selling): You got into your trade because you're good with your hands — not because you love chasing quotes. Here's how to handle the follow-up side without it feeling like sleazy salesmanship. - [Why Your Trade Business Isn't Growing (And It's Probably a Follow-Up Problem)](https://dailydial.co.uk/blog/why-your-business-isnt-growing): Your business doesn't stall because your work is bad. It stalls because quotes and past customers stop getting chased. Here's how to fix it. - [I Was Too Busy on the Tools to Chase Quotes: How to Break the Cycle](https://dailydial.co.uk/blog/too-busy-delivering-to-sell): Sound familiar? You're so focused on doing great work for current customers that you forget to chase the next job. - [Why Your Quotes Aren't Turning Into Jobs (And What to Do About It)](https://dailydial.co.uk/blog/why-enquiries-arent-converting): Getting enquiries but they're not turning into booked jobs? The problem is almost always in what happens after you quote. - [From Feast to Famine: How to Smooth Out Unpredictable Work](https://dailydial.co.uk/blog/feast-or-famine-smooth-revenue): One month you're turning jobs away, the next you're worried about paying the bills. Here's how to break the cycle. ### Module: Prospecting Prospecting is the engine of every growing business. Learn the legal rules, the best tactics, and how to build a pipeline from nothing — without wasting hours on dead ends. Module URL: https://dailydial.co.uk/sales-playbook/prospecting - [Is It Legal to Keep Chasing a Quote? UK Rules for Tradespeople Explained](https://dailydial.co.uk/blog/cold-calling-laws-uk): Worried that calling a customer back about their quote might breach UK marketing rules? Here's the real legal difference between cold calling and following up on a quote someone asked you for. - [Best Times to Call Customers About a Quote (UK)](https://dailydial.co.uk/blog/best-times-to-call-uk-prospects): When you call about a quote matters almost as much as what you say. Here's when UK customers are actually likely to pick up. - [7 Free Ways for Tradespeople to Find More Work](https://dailydial.co.uk/blog/seven-free-ways-generate-leads): No marketing budget? No problem. These seven ways to find more work cost nothing but time and consistency. - [Starting From Zero: How to Get a Full Diary as a New Tradesperson](https://dailydial.co.uk/blog/building-sales-pipeline-from-zero): No customers, no reviews, no idea where the first job is coming from? This step-by-step guide walks you through going from zero to a steady diary of work. - [GDPR for Tradespeople: What You Actually Need to Know](https://dailydial.co.uk/blog/gdpr-sales-outreach-guide): GDPR doesn't mean you can't keep a list of customers to follow up with. Here's what you actually need to know — without the legal jargon. ### Module: Follow-Up Mastery 80% of sales require five or more follow-ups. Yet most salespeople give up after two. This section covers everything — cadence, scripts, timing, and how to follow up without ever feeling pushy. Module URL: https://dailydial.co.uk/sales-playbook/follow-up - [What Is a Follow-Up Cadence? A Plain-English Guide for Tradespeople](https://dailydial.co.uk/blog/what-is-a-sales-cadence): "Sales cadence" sounds like corporate jargon, but the idea behind it is simple and genuinely useful for chasing quotes. Here's what it actually means. - [5 Follow-Up Templates That Actually Work for Tradespeople](https://dailydial.co.uk/blog/sales-cadence-templates): Stop guessing when to chase and what to say. These five follow-up patterns cover fresh enquiries, big jobs, past customers, and everything in between. - [How to Chase a Quote Without Feeling Pushy](https://dailydial.co.uk/blog/follow-up-without-being-pushy): You know you should chase quotes more, but you don't want to be annoying. Here's how to be persistent without feeling like a pest. - [Follow-Up Call Scripts for Tradespeople (With Examples for Every Situation)](https://dailydial.co.uk/blog/follow-up-call-scripts): Not sure what to say when you call a customer back about a quote? These scripts give you the words for every situation. - [How to Prioritise Which Quotes to Chase First](https://dailydial.co.uk/blog/prioritizing-your-sales-calls): Not every quote deserves the same amount of chasing. Here's a simple A-B-C system to make sure your best opportunities get followed up first. - [Why Consistent Follow-Up Wins More Jobs](https://dailydial.co.uk/blog/why-consistent-follow-up-wins-deals): Most jobs need several follow-ups before they get booked, yet most tradespeople give up after just one or two. Here's how to build a habit that actually wins the work. - [New Enquiries vs Existing Customers: Why You Should Follow Up Differently](https://dailydial.co.uk/blog/prospects-vs-customers-different-cadences): Chasing a new quote and checking in on a regular customer aren't the same job. Here's how to set the right follow-up rhythm for each. ### Module: Customers & Retention Winning new customers costs five to seven times more than keeping existing ones. Learn how to work your existing base, re-engage lapsed customers, and turn happy clients into your best salespeople. Module URL: https://dailydial.co.uk/sales-playbook/retention - [Existing Customers Are Your Best Source of New Work — Here's How to Use That](https://dailydial.co.uk/blog/existing-customers-best-sales-channel): Winning a brand new customer costs far more time and effort than getting more work from someone who already trusts you. Here's how to make the most of past customers. - [How to Re-Engage Customers You Haven't Spoken to in a While](https://dailydial.co.uk/blog/re-engage-dormant-customers): Got past customers you haven't heard from in months? They haven't forgotten you — they're just busy. Here's how to reconnect. - [Work Drying Up? A 90-Day Plan to Get Your Diary Full Again](https://dailydial.co.uk/blog/turn-around-declining-sales): Bookings have gone quiet and you're worried. Here's a practical 90-day plan to get busy again. ### Module: Systems & Habits Sales success is not about heroic effort — it is about doing the right things repeatedly. This section covers the routines, tools, and frameworks that make consistent sales activity feel effortless. Module URL: https://dailydial.co.uk/sales-playbook/systems - [The One Focused Hour a Day That Keeps Your Diary Full](https://dailydial.co.uk/blog/one-hour-sales-morning-routine): You don't need to spend all day chasing quotes. One focused hour, done consistently, can keep your diary full without eating into time on the tools. - [Stop Using a Spreadsheet to Track Your Quotes — Here's Why](https://dailydial.co.uk/blog/stop-using-spreadsheet-for-sales): Spreadsheets are great for many things, but chasing quotes isn't one of them. Here's what tends to go wrong. - [You Don't Need a CRM — You Need a System (And Here's the Difference)](https://dailydial.co.uk/blog/you-dont-need-a-crm): CRMs and full job management platforms are designed for teams. If you're a sole trader, you need something simpler. - [The Habits of Trade Businesses That Survive Their First Few Years](https://dailydial.co.uk/blog/sales-habits-businesses-that-survive): A lot of trade businesses fold within their first few years. The ones that make it share a few habits — and most of them are about chasing work, not the quality of the work itself. ## Links - Website: https://dailydial.co.uk - Sales Playbook: https://dailydial.co.uk/sales-playbook - Blog: https://dailydial.co.uk/blog - Sign Up: https://dailydial.co.uk/signup - Contact: https://dailydial.co.uk/contact