5 Sales Cadence Templates That Actually Work

A good cadence isn't one-size-fits-all, but these templates give you a starting point to customize for your business. ## 1. The New Lead Sprint (7 days) For fresh inbound leads who've shown interest: - Day 1: Call + Email - Day 2: LinkedIn connect - Day 3: Call - Day 5: Email with value - Day 7: Final call + breakup email ## 2. The Enterprise Touch (30 days) For larger deals with longer cycles: - Week 1: Initial outreach - Week 2: Value-add content - Week 3: Check-in call - Week 4: Case study share ## 3. The Nurture Drip (Ongoing) For prospects not ready to buy: - Every 2 weeks: Valuable content - Monthly: Personal check-in - Quarterly: Business review offer ## 4. The Reactivation Sequence For dormant accounts: - Day 1: "Checking in" email - Day 3: New feature announcement - Day 7: Direct value proposition - Day 14: Final attempt ## 5. The Customer Success Loop For existing customers: - Monthly: Usage check-in - Quarterly: Business review - Ongoing: New feature updates ## Making It Work The best cadence is one you'll actually follow. Start simple, track results, and iterate.